Get The Full Length DVD


  1. *“The Story” - 15:00 min interview w/ performance.

  2. *“The Performance” - 10:00 minute uninterrupted abstract percussion.

  3. *“The Photos”  - slideshow loop of still images.

$10.00 USD

+ shipping & tax

\\\\\\\\\\\THE STORY:

As drummer Jose Medeles set out to develop a solo improvisational performance, he enlisted director Kiino Villand to carry his vision from concept to visual fruition. More than merely a demonstration of innovative skills, Meaning and Rhetoric evolved into a full blown documentary exploring the thought process behind the brilliantly dynamic musicianship of a world class drummer.


Anyone with an interest in music & drums – casual or intense, from beginner to seasoned pro – will find this DVD completely fascinating.  A great educational tool & gift.

* *Clean version for educators/students available upon request.**

Serving as drummer for The Breeders since 2000, Medeles has travelled far and wide. His worldly experiences and humble offers of respect to the many talented beat masters before him come across as enlightening and refreshing. The ethereal visual style of Meaning and Rhetoric, due in large part to the artistry of editor Matthew Listiak, lends itself to the abstract nature of Medeles' meditative explorations and often times riveting cacophonies. This is an ethnomusicological artifact of significance.

As Kim Deal now gathers Jose and The Breeders for their next world tour, Jose enters yet another chapter of his charmed life. Meaning and Rhetoric is a glimpse of life during some down time amid the frenetic pace of the rock & roll lifestyle. For more info on Jose Medeles, go to:

This is Kiino Villand's directorial debut. Emerging from a background in photography, he's shot numerous luminaries in the worlds of music, film, fashion and art. His work has appeared in publications such as Anthem, Tokion, Grand Royal, Emmy, Entertainment Weekly & Rolling Stone. His photography is also collected by people such as Eddie Cruz, of Stussy/Union/Undefeated in LA & Peter Morton, who acquired a body of his work for his Hard Rock Hotel & Casino in Las Vegas. When not behind the lens, you can find him DJing assorted gallery openings, film screening after parties.

For more on Producer/Director/Photographer Kiino Villand:

For more on Lens Action Productions: